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Taking Your Profits Offline
Taking your profits offline If you were to choose between a free method of contacting people and a paid method, each one having its particular strong points and drawbacks, you would probably opt for...
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4 Fundamental Foundations of Internet Marketing Success
There are some absolute basic areas and foundations of every internet marketing business that you should have. Even if you are an offline business with an online presence, you need to tap into these...
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Local Online Advertising: When Plain SEO Doesn’t Cut it
Local online advertising is one of those marketing strategies you must use when your website isn’t quite bulky enough, popular enough or well-established enough to make it in the search ranking by...
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Local Contacts: They Really Do Matter
Local contacts are way more important than most internet marketers will lead you to believe. I know, I know, you think that because you’re promoting a website, you can do everything on the web and you...
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Marketing Ploys: The Fearsome Threesome
If you have the (dis)pleasure of watching commercials in between sports games or are subjected to watching CNN in the terminal of an airport while awaiting your next flight, chances are that you’ve...
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What to Do When Your Business Stops Growing
Some call it the “glass ceiling,” others simply call it a wall. Your business stops growing, yet you can’t pinpoint what’s holding you back. It’s not a lack of sales, poor marketing or any conventional...
View ArticleRunning a Marketing Campaign Without Being Overwhelmed
Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media,...
View ArticleEven Big Brands have that Oops Moment in Marketing
The importance of marketing cannot be understated. Not marketing your product can shut you out from an entire consumer base, while marketing your product poorly can lead cause your product to not...
View ArticleEarning Consumer Trust
Have you ever worked with someone and then later realized they were not who you thought they were? Did you look at the work they did and realize you didn’t like it at all? How about becoming friends...
View ArticleMarketing’s Easy Button
Working in marketing is certainly a creative and rewarding job, but it isn’t always an easy job. According to U.S. News, Marketing Managers can receive a median salary of $115,000 per year and the job...
View ArticleUnderstanding Brand Loyalty
Building and cultivating a brand isn’t an easy job; it takes hard work, time, dedication, financing, and a great deal of professional work. These days, one of the main questions going around in the...
View ArticleLearn from the Pros: Marketing Campaigns that Worked
Designing a marketing campaign isn’t always easy. Marketing campaigns take time, dedication, hard work, and a strong and knowledgeable team to get the job done. When analyzing marketing campaigns, one...
View ArticleMarketing in 2015: What You can Expect
While there certainly are outright strategies in the marketing world that you would never want to wholly abandon, there are others that you’ve perhaps noticed not to work as well as you hoped. With...
View ArticleMarketing Downfalls: Is Your Marketing Campaign Legal?
Marketing is a profession that is constantly changing and oftentimes, with changes come new rules and regulations. Unfortunately for most businesses and marketing managers, the legalities of marketing...
View ArticleAmazon: Marketing to Target Millennials
In general, Amazon has been utilizing the online market for some time to generate revenue for its product sales. The decision to use this tactic has largely been the response to a growing trend in...
View ArticleAmazon: Thinking Outside-The-Box
In the 1990’s, “ecommerce” was just coming into the public eye, and many new entrepreneurs burst onto the scene with online business ideas that were exciting, new, and completely unfamiliar to...
View ArticleHow the Marketing Funnel Has Changed
The purchase funnel, or marketing funnel, is a tool that has been around for a long time and has been used by marketing experts and sales professionals to determine where in the buying process...
View ArticleExpand Your Brand with Viral Sweepstakes
Creating a viral online sweepstakes is a great way to increase the visibility and popularity of your business and your brand. A sweepstakes is a great addition to existing social media marketing...
View ArticleIs Print Marketing Dead?
Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those...
View ArticleTools to Use for Brand Consistency
It isn’t hard to write regularly scheduled blog posts or to put out eBooks or other types of digital content in 2017. In fact, it is so easy to shift an idea into a concept that we sometimes forget to...
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